Write for Business provides turn-key solutions for all your copywriting needs.  Call on us for concept development, marketing strategy, collateral production, customer/partner interviewing, reformatting and layout, research and content gathering.  Our work covers the full mix of written communications for myriad industries and all market sectors. We're accustomed to working with our client's in-house or other contract resources.  We have the experience to "jump in" at any phase of your collateral development.  

Traditional Material Ads Articles Brochures Case Studies / Success Stories Corporate Identity FAQs Fact Sheets Flyers Logos and Branding Letters (sales and marketing) Newsletters (traditional and electronic Press Releases Product/Spec Sheets

Other Material Business Proposals Catalog Copy Email Marketing Campaigns e-Zines Ghostwriting Opt-in email PowerPoint Presentations Research Seminar Materials Training Materials Website Content

Often today — but especially online —  writing needs to engage and woo, influence and move, get attention!.  This is important in acquisition and retention campaigns as well as other strategic marketing programs.  We specialize in brainstorming creative concepts, slogans and tag lines and positioning statements that can be branded across all forms of media.


Editing — Copy "Makeovers"

Is your current copy failing to pull in readers?  Is it outdated?  Does it fail to reflect your newer product lines or service offerings?   If you basically have all the elements but the presentation is a bit tired, consider a makeover.  Sometimes you can get dramatic results from a revamp. 
 
A makeover goes beyond basic editing, yet falls short of copywriting. We evaluate the structure of the piece as well as its style, rewriting so as to make your current approach as effective as possible.  We do not question your basic approach — we do not rethink your strategy.

If your sales approach depends, in your view, on simply telling your story — conveying the basic features and benefits — and you think you are saying all that needs to be said but in a manner that doesn't quite put it across, a rewrite can be a way to grease the wheels and polish the chrome without investing in a brand new vehicle.


Critiques

How good — or how bad — is your current marketing literature? Chances are, you don't really know. Most of your staff are too close to your product or service to read about it from a customer's viewpoint, while others in your company lack the training to spot flaws or else think their opinion is best left unspoken.
 
Unfortunately, if your literature is defective in some way, it could be costing you thousands of dollars in lost sales each month — and you may not even know it!
 
Now we offer you a way to find out this vital information.
 
We will review your literature and tell you what's wrong with it (and also what's right). You won't have to wonder about our objectivity — when you read our report you'll know it's true, and you'll wonder why you never saw these things before.  And we don't pull punches, though we do on occasion struggle to be polite.
 
Send us your samples (or Website URL) today, and we'll get back with a quote on a critique.

We'll help you discover how well — or poorly — it's designed for the tasks it has to do.


Attention-Getting Web Copy

As they say "it's a different animal."  Write for Business has been creating crisp, tight copy for websites since 1995.  Businesses of all sizes and areas of focus have benefited from our versatility and expertise in this specialized area.